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Alibaba feat TMall

Alibaba Group Holding set a record 213.5 billion yuan (US$30.8 billion) in Singles’ Day sales, underscoring the resilience in consumer spending in the world’s second-biggest economy.

The gross merchandise value was about 27 per cent higher than last year’s tally, also a record, which was surpassed mid-afternoon on Sunday.

Case details

Client name:
Alibaba Group
Location:
ASEAN Region
Started
October 21, 2018
Completed:
November 21, 2018
Category:
Technical Solutions